"The speed of regulatory change and the global nature of our business means it’s essential we get the right local advice at the right time. At GBG we strive to act quickly, think differently and work together to get the best outcomes for our customers. Using Lexoo enables us to seek specialist advice whenever we need it, helping us to launch our products into new markets and deliver solutions to our customers, wherever they are in the world. The team at Lexoo have taken time to get to know our business and our unique requirements. This knowledge has helped them to source the most suitable, pragmatic and experienced advisors for each job, saving us time and money compared to more traditional options."

Deputy General Counsel, Natasha Maddock

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The details

Jurisdiction: UK 
Legal Area: Data Protection, Terms and Conditions
Requirement: Localise T&Cs, GDPR compliance
Experience Required: Ex-BigLaw


GBG, the global specialist in identity data intelligence, headquartered in the UK, with over 1000 team members across 16 countries. They work with clients in 79 countries, including some of the best-known businesses around the world, ranging from US e-commerce giants to Asia’s biggest banks and European household brands.

The problem

GBG’s busy in-house legal team often requires local counsel support in different jurisdictions. They recognise that relying on traditional law firms can be an expensive option and locating and vetting local counsel is a waste of their time.

How Lexoo helped

GBG regularly turns to Lexoo to engage high-quality and cost-effective lawyers around the world on fixed fees.

GBG first used Lexoo to urgently engage an ex-BigLaw lawyer in Australia to localise its terms and conditions. More recently, GBG used Lexoo to engage senior data protection lawyers in Germany to ensure supplier contracts are GDPR compliant, and in Australia to ensure contracts are compliant with the Australian Privacy Act.

In every case, Lexoo provided GBG multiple fixed fee quotes from experienced lawyers in less than 24 hours. These lawyers have left BigLaw and now work on a low-overhead model, including as legal consultants or in boutique firms. They offer the same high-quality advice but with greater flexibility and price transparency. They’re also no longer constrained by high billable hour targets and pride themselves on being extremely commercial.

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